![]() Next time I want to connect with Saweetie, I’ll just listen to her music. ![]() Still, my cynicism may speak to the fact that even in an era when food and drink and celebrity culture are inextricably tied - look at Snoop Dogg and his culinary adventures with Martha Stewart or his new rose wine, for that matter - I can’t help but think maybe restaurant chains should stick to what they know best.Īnd perhaps the same goes for those celebrities. My go-to order at the chain is a Filet-O-Fish sandwich, accompanied by a cup of coffee (yes, I have become my grandmother). ![]() And at the risk of stating the obvious, I’m clearly not the market that McDonald’s is targeting with these pop-star promotions. Perhaps McDonald’s doesn’t need the boost: The company reported strong earnings of late, in part because of the BTS promotion. And for the record: I’m still holding out for that great and glorious day when McDonald’s will finally offer its version of onion rings, so I don’t have to travel to Australia for them. Granted, it introduced a spicy version of the McNuggets last year, but I haven’t seen much else of note from the venerable fast-food chain. Instead of playing the celebrity game, I’d rather see McDonald’s put more effort into developing new products. In short, it was just another way to sell the same chicken item McDonald’s has sold for decades. ”Ī previous meal, built around the South Korean pop group BTS, featured a 10-piece McNuggets with two new sauces, including a sweet chili one. Perfectly tasty and tangy, but hardly a revelation. “As for that “Saweetie ‘N Sour Sauce,” let’s just say I’ve had it a million times already. (Wouldn’t that be called a Big McNugget?) Celebrity cynicismīut my cynicism doesn’t end there when it comes to this latest celebrity offering.Īnother part of the Saweetie Meal’s promise is that you can “remix it like Saweetie,” meaning you can follow the pop star’s path of putting fries in your sandwich or ditching the burgers in the Big Mac and replacing them with McNuggets. Indeed, Wells Fargo has said that’s the case, noting that the Travis Scott promotion connected McDonald’s “with an audience that’s been a weak spot over the past 20 years,” as in consumers in the early teen-to-mid 20s age bracket.īut I’d also suggest, more than a little cynically, that these meals are just a way for McDonald’s to repackage its existing menu items and lure consumers into buying more fast food than they might normally order.Ĭertainly, I can’t think of a time I went into Mickey D’s and said I’ll have a Big Mac and some McNuggets - generally, that’s an either/or proposition, but the Saweetie Meal delivers both (with those fries as well). I’d suggest that the celebrity meals are basically just a Happy Meal, sans toy, for a slightly older demographic (in other words, people who are Saweetie’s target audience). (And sure enough, the toy element has tapped into pop culture as well, with toy tie-ins with movies and television.) Moreover, McDonald’s created a powerful packaging model with its Happy Meal, the classic kiddie combo of food and a toy. Had Michael Jackson singing about the Pepsi generation.įast-food chains have long been part of this playbook as well. Chesterfield cigarettes tapped New York Yankee great Joe DiMaggio as its pitchman. Of course, there’s nothing new about consumer brands trying to sell their stuff via a celebrity connection. ![]() “The Saweetie Meal is a combo that comes with a Big Mac, four-piece Chicken McNuggets, fries and a drink.
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